We All Count: Intercambio’s Census Outreach Work

In March 2020, with the support of the Colorado Health Foundation, the Rose Community Foundation, and the Community Foundation Boulder County, Intercambio hired one of our former students, Gabriela Monge, to conduct census outreach. In collaboration with a county-wide effort to reach “hard-to-count” populations, she worked closely with other Cultural Brokers across Boulder County to increase the numbers of immigrants, especially those with limited English skills, who fill out the 2020 Census.

Originally, we expected this position to have lots of face-to-face contact with local residents who might be wary of filling out the Census, to share information about how important the national Census is to our local area. Due to COVID-19, Gabriela pivoted quickly to online work: participating in graduation parades and food distribution at local schools, hanging flyers on doors, and even handing out masks to local retailers with census information.

But the most critical work she did was over the phone and through social media: reassuring Intercambio’s students and many other immigrants in the community that Census participation is safe and essential. Since April, she’s reached more than 13,000 local residents, greatly expanding Intercambio’s reach.

Intercambio is so proud to partner with the Census. If you haven’t yet filled out the census, click the button below!

Fill out the Census!

This post was part of our newsletter, the Community Journal! Read the rest of the fall 2020 Community Journal below.

Read the Community Journal